Its next focus area is Bengal and it is already talking to two major directors in Kolkata.Īnshuman Swamy, CEO, Applause Entertainment reckons it would like to back a film that's somewhere between parallel and commercial cinema like Chokher Bali. The A V Birla has been watching carefully from the sidelines.Īpplause Entertainment, the entertainment arm of the Aditya Birla Group, is about to release a Telugu film at the end of January. The Ramoji Group isn't the only corporate entity that is turning the camera on the Bengal film industry. The company says it will show the film in any place, which has a sizeable Bengali community. Most interestingly, Bombaiyer Bombete was produced by Ramoji Films, which runs a Bengali entertainment channel ETV.Īnd the film will be released nationally and in the international markets by Mayuri Films, a marketing wing of Ramoji Films. It is currently in its fourth week in Kolkata. Bombaiyer Bombete cost around Rs 65 lakh to produce and it recovered the money in the first two weeks. In the movie Sandip has resurrected Feluda, the legendary fictional detective conceived by his father. Similarly, Bombaiyer Bombete, directed by Sandip Ray (the son of Satyajit Ray), has been a runaway hit at home and is preparing to hit the national and international markets. But it has been sold for $1.5 million to Cinemavault a distributor, which plans to release it in the international markets. The first print of Buddhadeb Dasgupta's Mondo Meyer Upakhyan cost around Rs 65 lakh (Rs 6.5 million). Ghosh isn't the only Bengali filmmaker who has discovered that the dynamics of moviemaking have altered in the last few years. On top of this the movie still has the global market to conquer. The movie is still showing in north India and returns from the region haven't been accurately calculated yet. In addition it quickly made Rs 20 lakh (Rs 2 million) only in Pune and Mumbai. The Bengal film industry is buzzing with the news that the movie has made Rs 1.25 crore (Rs 12.5 million) within the boundaries of the state. Chokher Bali cost Rs 1.8 crore (Rs 18 million) which is a king's ransom by the standards of Bengali cinema.īut Ghosh is getting almost instant returns. Ghosh is raking in the cash for his Chokher Bali made with national level stars like Aishwariya Rai. Leading the way is Rituparno Ghosh, the new star of Kolkata's cash-starved but influential film world. Is the Bengali cinema world about to go commercial? An earlier generation of 'art' filmmakers would have shuddered at the very thought.īut today's thoroughly modern moviemakers have bowed to the fact that lucre isn't always filthy - and that a movie can be a commercial and aesthetic hit at the same time.
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